Penn Medicine

At Penn Medicine, I lead the development and execution of paid and organic social media strategies across major platforms, including Facebook, Instagram & LinkedIn. My role involves conducting content audits, developing data-driven strategies, and implementing A/B testing to refine targeting and creative efforts. Additionally, I collaborate cross-functionally with senior leadership to align social media initiatives and activations with broader business goals, ultimately enhancing visibility and engagement across various clinical service lines. Below are some projects in which I created robust social media strategies and plans that achieved and exceeded KPIs.