2022 - Present
Sr. Digital Content Strategist
As the Sr. Digital Content Coordinator/Manager for Physician Marketing and Referral Development at Penn Medicine, I oversee the creation and optimization of digital content, leading to a 38% increase in engagement through a data-driven playbook. I develop editorial and creative strategies for both paid and organic content, conduct comprehensive content audits, and support digital distribution for over a dozen service lines. My role includes crafting marketing strategies across various media, increasing ROI on paid campaigns, and collaborating across departments to enhance brand reputation. I integrate trends, cultural data, and relevance into my work, spearheading social media strategies, innovative campaigns, and leveraging analytics to refine content and ensure consistent brand presence.
2019-2022
Head of Digital Content & Social Media
As the Head of Digital Content & Social Media at Professional Edge Fishing from 2019 to 2022, I directed top-level productions with A-list talent, generating over 800 million annual impressions across five social media accounts, resulting in a $10 million valuation. I oversaw four direct reports, providing analytical coaching to maximize performance. I edited all digital content for various platforms, achieving a 26% conversion rate. Partnering with the CEO and Director of Sponsorship, I developed story planning and sponsorship activation plans. I led production for "My World with Mike Iaconelli" on CBS, driving $320K in revenue per episode.
I also spearheaded content for 26 clients, including Toyota, Abu Garcia, Lowrance, Yamaha, and more. I managed original content for over ten in-house social media pages, and wrote, produced, directed, and edited the 18-episode docu-series "Never Give Up: The Mike Iaconelli Story."
2005 - Present
Freelance Writer/Producer.Director/Editor
I scripted, produced, directed, and edited diverse content with A-list talent, covering sports, music, public health, education, and community outreach. I crafted storyboards for short films, documentaries, and docuseries, launching a YouTube channel that gained 375K followers and over 2.5M views in its first year. My work attracted top partners like Bass Pro Shops, Yamaha, and Estee Lauder. I tailored digital content through data-driven marketing, earning an Honorable Mention at the Austin Film Festival for "Lake Nukpana" and accolades for my short film "Loss" starring Jason Canela and Adria Arjona. I managed over 96 episodes and red carpet segments for "Hollywood NY," directed Telemundo’s #1 talk show "Las Comadres con Gloria B," and produced music videos for rising Latin artists. My documentary work includes "El Ultimo Llanto de la Habana," showcased at the Miami Film Festival.
Education
2023-2024
Southern New Hampshire University
Master of Business Administration (MBA), Marketing
2019-2021
Fordham University
Master of Science: Strategic Marketing Communications
2017-2019
Southern New Hampshire University
Bachelor of Arts: Creative Writing | Summa Cum Laude
Skills & Expertise
Creative and innovative marketing professional with 15+ years of experience in diverse aspects of digital video production and editing, post-production, screenwriting, and creative strategy. Expertise includes integrated marketing, communications, and social media strategy. Proven track record of leading diverse teams and improving creative workflows while fostering a positive culture in fast-paced environments. Bilingual (English and Spanish).
Core Competencies: Original Content Development | Film Making| Producing | Directing | Editing | Brand Strategy | Screenwriting | Marketing & Communications | Public Relations | Talent Management | Ideation & Creative Strategy | Team Leadership | Training | Social Media Marketing & Management | Influencer Marketing | Healthcare Marketing | B2B & B2C Marketing |
Technical: FCPX | Adobe Creative Cloud | Avid | Microsoft Office | Google Suite | Keynote | Canva | Sprinklr | Sprout Social
Domains: Music Videos | Documentaries | Feature Length Films | Docuseries’ | Short Form/Long Form Content | Serial Content | Social Media Content | Paid Media & Ads |
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